Playful discovery decks for adventure lovers

Choose your own Ontario adventure

Support local businesses
Explore new places
Create memories with your favourite people

Pleased to meet you, traveler!

— Nikita Emtsov, designer & founder
We are a small business based in Toronto helping explorers and road trip lovers connect with heartfelt places and local businesses in Ontario through choose-your-own-adventure discovery decks. More than just a deck of cards, we guide you to places that reconnect you with what matters—yourself, others, and the world around you. In a time of endless distractions, Somewhere Cards lead you to moments of joy, grounding, and even serendipitous moments.

How it works

The areas to explore in each deck are coded by colours and/or letters.
Each card offers a clue to a unique destination that's full of heart — however, it is up to you to find its name!
Scan the QR code on the card to reveal the location, GPS the coordinates, and off you go!
Find your next destination!

About me

Hey there! I’m Nikita, a graphic designer by trade and an explorer at heart. When my partner Polina and I got our first car in 2022, we were thrilled to find out how much our own province of Ontario had to offer to a travel enthusiast: from picturesque landscapes and mountains to cozy local coffee shops and finger-licking dining spots. I took the absolute best and most unique places from our travels and turned them into the Somewhere in Ontario discovery deck — please enjoy!

FAQ

In short, we look for places full of heart and soul. They are the kinds of places that instantly make you feel welcome and cared for via the quality of their products, the cleanliness of their store, and the kindness and attentiveness of their staff. Quite often, there is also a unique touch or an unusual spin on their offerings that perfectly wraps the overall experience in that extra blanket of awesomeness. The same goes for public places like parks, trails, waterfalls, etc — we want to feel the heart and soul that goes into keeping them clean and ready for visitors. In summary, we seek: • Heart • Quality • Uniqueness If you have a place in mind that checks not one but all of these three categories, we would love to hear from you! Email us at info[at]somewhere.cards — or share your favourite place with us on Instagram @somewherecards using the blank card included in all of our physical decks!
For overnight stays and activities that require reservations, we recommend booking in advance to ensure your adventure goes off without a hitch. You can find these advisories printed on each of the cards and/or in our frequently updated online tracker: 🔗 https://bit.ly/somewhere-cards-updates
We try our best to reflect the most recent information about businesses’ operating hours, seasonal closures, and out-of-business notices on our printed cards. However, things do change! To make sure that you have the most up-to-date information (and special offers) for your awesome trip, don't forget to bookmark our frequently updated online tracker here: 🔗 https://bit.ly/somewhere-cards-updates
Depends what you're looking for! Our Somewhere in Ontario deck takes you through 6 road trips across 12 regions in Ontario, so it is best enjoyed by someone with access to a vehicle. On the other hand, our Synchronicity deck is local to Toronto and can be easily explored on foot or via public transit. We are actively working on adding lots more decks to our selection. If you want Somewhere Cards to cover your local area, please email info[at]somewhere.cards — we would love to hear from you!
We are excited to collaborate with select businesses to offer exclusive discounts to our Somewhere Cards holders. To redeem these discounts, please present your Somewhere Card (physical or digital) at the participating location. Find current special offers and other helpful information at this link: 🔗 https://bit.ly/somewhere-cards-updates
Yes! You can find our discovery decks at the Curated Market stores in Toronto: 📍Midtown: 2473 Yonge St 📍The Beaches: 2116-A Queen St E Open weekdays 11-6, Saturday 10-5, Sunday 11-5.

Get in touch

Have questions? Found incorrect or outdated information? Want to suggest a spectacular place for future discovery decks? Don't be shy to email us at: